Now is the time for businesses to make themselves more available and accessible for their customers, to contact them in channels they usually use and feel comfortable with. Great reach and accessibility.Īs previously mentioned, Whatsapp is one of the most used messaging apps worldwide, with more than 2 billion users around the globe. By using Whatsapp, your business and potential customers can interact directly and in real time at all times. This ensures faster and more effective responses. It is the number one messaging app in 104 countries and it has the highest smartphone penetration rate, especially in Latin America, Europe, Africa and Asia.įinding where your target audience is is key to a good marketing and communication plan. Out of all the messaging apps currently in the market, Whatsapp is the most used one, followed by Facebook Messenger and WeChat. This is a clear indicator of how messaging apps should be incorporated into a business’s strategy. Based on this study, 53% of users say they are more likely to shop with a business they can contact via a chat app. They increasingly choose messaging first, and this highly affects their behaviours when interacting with brands. 1.It’s where most, if not all, your customers are.Īccording to a recent study led by Facebook-Nielsen on messaging apps’ users, 76% of them said that these apps have improved their lives. In this article we will delve into why you should use messaging apps, especially Whatsapp, for your business. This is because omnichannel solutions are much more efficient and immediate than traditional methods. In most countries, landline phones and even SMS messaging have become secondary options next to these new means. Messaging apps have become the #1 form of communication amongst consumers and businesses.
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